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Vicco Pure Herbal Toothpaste is the original Ayurvedic toothpaste from India. Vicco cares for your mouth---effective, active, totally natural. Vicco cleans your teeth, refreshes your breath, stimulates your gums. Every tube of Vicco contains 20 pure herbal extracts long established by Ayurvedic herbal tradition to be good for teeth, mouth and gums. Ayuredic practice, centuries old, actively involves those elements in nature most beneficial to the individuals. Vicco toothpaste is made from herbs, barks, roots and flowers... no artificial ingredients or refined sweeteners, no harsh abrasives or flouride... just the best ingredients for dental care. Vicco's concentrated formula lasts longer and tastes great. Vicco is a worldwide favorite for decades. Vicco uses only the purest herbs and ingredients. The sodium lauryl sulphate comes from Indian coconut oil; our mineral chalk is ultra-fine cleanser, sorbitol is a humectant from corn.